While we cleaned up their site structure, implemented new design elements, and incorporated a variety of new functionalities that would make the website easily understandable and navigable, we wanted to showcase some specific examples of the tailored solutions Fahrenheit was able to provide.

Agri-Empresa was interested in implementing a custom map feature showcasing where the oil and gas basins of Texas are with multiple pins showing their relative locations. Fahrenheit brainstormed solutions and went on to produce this and a version that also pulled from two primary railroad companies showing their proximity to the major transportation lines for that industry. Our designers used creative problem-solving to overlay several company maps and create a new pattern to represent where these ran across the state. We simplified several complex representations into a single, usable graphic that illustrates to their customers the breadth of their capabilities and their reach from the panhandle to the gulf coast.

We all know the value that relevant video content can bring to a user experience. We coordinated with Agri-Empresa’s videographer to edit a hero video of their facilities from above. We wanted the video to be fully optimized for viewing on their homepage without slowing down load speeds, affecting their quality as seen by search engines. The solution? We set up their videos to “lazy load” on-page while being hosted externally on Vimeo and Youtube so loading speeds would not be compromised and the content would be highly visible, all while appearing to be housed on-site and without disruptive ads and suggestions from their hosts.

At Fahrenheit, we value partnerships and provide our clients with the tools to succeed not only in the present but in the future. We worked in tandem with Agri-Empresa to ensure they had comprehensive knowledge of updating their website autonomously. We taught them how to maintain their careers page listings and worked with them numerous times to refine the listing update process and easily respond to any inquiries or website submissions.