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CLIENT OVERVIEW

Sentech Architectural Systems specializes in structural engineering and custom solutions within the architectural domain. Their portfolio includes iconic projects, notably providing the structural glass for One World Trade Center, showcasing their unparalleled expertise and innovation on a global scale. 

They sought to enhance their digital presence to better reflect this expertise, innovative work, and provide a more visually impactful and user-friendly experience.

Objective

The primary objective for Sentech Architectural Systems was a comprehensive website redesign aimed at improving overall flow, visual representation, and clarity of messaging. Key goals included:

  • Visually Impactful Presence: Creating a website that leveraged strong imagery to convey their sophisticated architectural work.
  • Clear Messaging & Calls to Action: Refining website copy to clearly articulate their services, expertise, and guide users to desired actions.
  • Improved Searchability: Enhancing the site's structure and content to make it more discoverable and navigable.
  • Highlighting Innovation: Showcasing the innovative and cutting-edge nature of their structural engineering and custom solutions.

Design & Development Approach

Our approach focused on a collaborative and structured process, emphasizing visual impact and precise messaging, while addressing the unique technical requirements of an engineering firm.

Visually Driven Design
A core element of the design direction was the strategic use of strong, high-resolution imagery (often 5 MB+ preferred by Sentech) to visually communicate Sentech's complex projects and capabilities. This required specialized optimization techniques to maintain performance.

Strategic Branding & Mood Board
We collaborated with Sentech to gather comprehensive branding guidelines (colors, fonts). Nick Erasmus led the creation of a detailed mood board, a crucial visual tool that defined the website's aesthetic and ensured deep alignment with Sentech's established identity and desired modern appeal.
Content-First Organization
We emphasized a systematic, page-by-page content organization.

This disciplined approach was fundamental for an efficient design process, ensuring intuitive site architecture and clear user paths through their diverse services and projects.

Iterative Design & Review
Our process involved a critical wireframe review phase to establish the website's foundational structure ("skeleton") before proceeding to detailed UI design.

This allowed for key client approvals from stakeholders like Alfonso, minimizing potential changes in later, more costly stages. 

The full workflow encompassed wireframe review, UI design review, development, QA, and final deployment, ensuring precision at each step.
Copy Refinement & Technical Content Translation
Close attention was paid to refining the website's copy, aiming for enhanced clarity and visual appeal. 

Our team's expertise in technical content translation was paramount, transforming complex engineering specifications into accessible, engaging, and visually supported explanations, making their intricate work understandable to a wider audience.


Platform & Tech Stack
The Sentech Architectural Systems website was developed on WordPress, selected for its robust content management capabilities, which facilitate ease of client updates and future scalability. 

This was combined with a custom-built, lightweight theme meticulously optimized for high performance and visual fidelity.


Custom Features for Project Showcase
We developed a bespoke project portfolio showcase system. This included dynamic image galleries, intuitive navigation for individual case studies, and dedicated sections to highlight project scope, specific technical challenges overcome, and innovative solutions applied by Sentech.


SEO & Mobile Responsiveness
Comprehensive on-page SEO optimization was implemented, including strategic keyword integration, schema markup for project details, and a clean site structure to enhance search engine crawlability. A critical design and development focus was full mobile responsiveness.  Given the site's reliance on high-resolution imagery, we employed adaptive image loading techniques (e.g., lazy loading, responsive image tags) and a fluid grid system to ensure optimal viewing and performance across all devices, preventing Cumulative Layout Shift (CLS).

challenges

The project presented significant and unique challenges related to content integration, visual storytelling for a technical audience, image optimization, and client alignment within the specialized engineering domain.


Translating Complex Engineering Concepts into Visual Narratives
The paramount challenge was to transform highly complex, data-rich structural engineering concepts and solutions into visually compelling and easily digestible narratives for a diverse audience. This required not just design skill, but a deep understanding of their industry to distill intricate information into impactful visuals without oversimplification.


Showcasing Large-Scale Projects with High-Resolution Imagery
Sentech's work involves large, intricate structures that demand high-resolution imagery (often 5 MB+) to convey detail and quality. 

A significant hurdle was integrating these large files without compromising site performance, loading speed, or mobile responsiveness. This required advanced optimization and careful asset management.
Balancing Innovation with Industry Authority
The design needed to convey Sentech's cutting-edge innovation in structural engineering while simultaneously reinforcing its long-standing authority and reliability within the industry. 
Striking this visual balance, avoiding overly trendy or simplistic design, was crucial to appeal to both prospective clients and industry peers.


Content Organization for Design & Client Alignment
Efficiently structuring and organizing existing and new content by page was crucial for a streamlined design process. 
Managing key client approvals at the wireframe stage was critical to ensure the project stayed on track and avoided extensive revisions during later UI development.


Google Search Console Integration
Addressing access to Google Search Console was an important technical follow-up to ensure optimal search engine visibility post-launch.

Results

The project's outcome is a redesigned website for Sentech Architectural Systems that provides a more visually compelling and user-friendly experience, effectively strengthening their digital presence and market positioning.

Improved Digital Presence:
The new site is built to better showcase their innovative work, articulate their services with greater clarity, and improve overall navigability, thereby strengthening their digital presence.


Enhanced User Engagement:
Early indications suggest a positive shift in digital engagement. While specific metrics are still being gathered, the improved user experience and clearer presentation of their expertise are expected to contribute to:

  • Increased organic traffic: Optimized content and improved site structure are designed to enhance search engine visibility.

  • Higher lead generation: Clearer calls to action and a more compelling showcase of their work are anticipated to drive more qualified inquiries.
Positive Client Reception:
Initial feedback from Sentech stakeholders highlights increased satisfaction with the site's modern aesthetic and ease of navigation, which strengthens their brand perception in the market.


Measurable Performance:
Despite the use of large imagery, the implementation of advanced optimization techniques has ensured site speed improvements, providing a seamless browsing experience.
What We Loved about this Project

This project was an exciting opportunity to showcase our expertise in enterprise-level web design and technical content translation for a specialized industry.

Unique Visual Storytelling for Engineering
What made this project uniquely challenging and innovative was our ability to take highly technical structural engineering concepts and translate them into a visually compelling narrative. We moved beyond typical corporate website aesthetics to create a dynamic, engaging experience that showcases their precision and innovation. This involved using visual metaphors and bespoke design patterns to simplify complex information, making it accessible to a broader audience.

Advanced Image Optimization
We effectively managed the challenge of showcasing Sentech's large, high-resolution project images without sacrificing site performance. 

Our team implemented advanced techniques like next-gen image formats (WebP), lazy loading, and server-side image resizing, ensuring stunning visuals with rapid load times.This was crucial for an image-heavy portfolio site, ensuring a seamless user experience across all devices.

Portfolio Presentation Innovations
Instead of standard galleries, we designed a unique portfolio presentation methodology that allows users to deep-dive into specific projects, understanding the engineering challenges and Fahrenheit’s solutions. 

This included interactive elements on project pages and subtle hover effects on thumbnails to entice exploration.

Fahrenheit's Unique Value Proposition
This project exemplifies Fahrenheit's strategic partnership for specialized technical industries, bridging the gap between complex technical expertise and compelling digital storytelling. Their process includes in-depth discovery, iterative design, and meticulous QA, ensuring clarity, impact, and measurable results.

We understand how to take highly detailed information and make it visually impactful and digestible for your target audience, a critical differentiator for engineering firms seeking to elevate their online presence.

Process Innovation
The project involved a collaborative, structured process with client approvals at the wireframe stage to prevent scope creep. The team aimed to create a visually impactful digital presence that reflected Sentech's structural engineering skills.

Our collaborative process involved refining complex technical messaging into engaging content and bringing innovative work to life through compelling design.

Explore more of our work and see how we've helped other clients succeed.
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If your business is ready to elevate its online presence with a website that truly reflects your expertise and drives engagement, contact us today to discuss your project and discover how Fahrenheit Marketing can help you achieve your digital goals.


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