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PROJECT OVERVIEW

  • WordPress
  • Website Design
  • Development

When Superior Packaging and Distribution, a Texas-based storage and logistics company realized their need for a website revitalization, Fahrenheit was delighted to offer our services. As a sister company to Agri-Empresa, a leader in the oil and gas industry, they needed a website that could be used as an industry reference while conveying their products and services clearly and concisely.

Challenges

  • Lagging speeds and weak overall website
    health performance
  • Laborious and confusing navigation
  • Low-quality imagery
  • Sparse functionalities
  • Unclear branding

Goals

  • Refresh the website’s layout and design
  • Improve loading speeds
  • Implement improved footer & header
  • Revitalize branding
  • Incorporate new careers page functionality
  • Develop and emphasize deliberate service pages

RESEARCH & PLANNING

At Fahrenheit, we know the importance of deliberate web development techniques and UI design incorporation.  We took the time to conduct a thorough review of their existing website and discovered various pain points and inefficiencies in development, design, and content. Their previous website wasn’t conveying their products and services effectively and lacked technical aspects vital to ensuring optimized performance across devices and browsing media.

SOLUTIONS

We presented our findings and proposed solutions to SPD for approval, and then it was time to get to work. We selected WordPress as our web development medium as WordPress allows for flexibility and client autonomy when updating content and offerings.

We revamped the website structure and design and introduced an improved header and footer with deliberate linking including access to sister websites, contact information, and relevant service pages.

We broke down SPD’s services into three relevant categories that would streamline both navigation and understanding of their offerings. We also introduced a new careers page functionality while maintaining website responsiveness. Our designers then sourced and placed visually engaging imagery to further delight users and cement the brand as experts within their industry. While the website remains deliberately spartan in its design, the added functionalities and logical flow clearly illustrate SPD’s brand and mission.

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Portfolio Page Portfolio Page

The outcome

Superior Packaging and Distribution now has a technically flawless website that effectively communicates their core competencies. We are proud to have created a final product that can establish SPD as an industry specialist for many years to come.

At Fahrenheit, we employ the best and brightest web development specialists in the industry. We work alongside our clients and encourage ongoing collaboration and learning so that our final product aligns exactly with their vision. Want to learn more about our custom development solutions? Get to know our portfolio of work.

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